Small Business – Why Graphic Design Is Important
As a small business owner, one must learn prioritize needs and expenses in the short term and long term. Many times, owners try to do as much as possible in house with their own staff rather than outsource tasks and services to professionals. We see this when it comes to marketing, graphic design work and even websites. There are so many “free” or low-cost options, that fosters this type of thinking.
There are however reasons why you should not trust your company image to these free or low-cost options.
- Visual Appeal – Attentions spans are very short these days and you have less than 3 seconds to grab the attention of someone be it on your website, social media, print, and even email. Once you have their attention, what does your visual media say about you? Can you convey your brand message in a way that they respond favorably? Your visual appeal is vital to your business. A professional graphic design person knows how to create a design be it logo or printed materials that will achieve your objective.
- Seeing the Value – This is where a business owner struggles the most. The question is how much is your time worth? How much is the time of a staff member worth to you? How much value do you place on your brand image? How important is it that you stand out from your competition? This is where the value lies when using a professional graphic designer. You want all your images to work for you and your brand to convey the message about your brand in a professional manner to build trust.
- Visibility and Recognition – This will help your business be a real brand rather than a small business run by a single owner trying to do it all or having your receptionist also do your graphic design work. How do you want your business be recognized? Do you want your graphics to help build credibility and trust?
- Save Time and Money – You have a print project like a brochure, so you design it yourself and then send it to the printer. They send it back because it was not formatted correctly, and the images were low resolution. So now what do you do? Try to fix it or if you are lucky your printer will fix it for you for a fee. A graphic designer knows how to format your projects for digital, print and other uses.
When you own your own small business there are some thing best left to a professional and graphic design work is one of those elements.